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Macworld 2007
Jan. 9th, 2007 11:55 amEver since Apple has really cut out of the East Coast Macworld scene, their Winter Keynote in the San Francisco Macworld has become one of their prime places to announce new products, technologies, corporate directions, etc. They've done their darndest to keep a tight lid on thigns too, and a whole subculture has broken out spawning rumors of what Apple is coming out with next.
It's one of the best marketing machines ever. All the free press and publicity, the groundswell of interest, and the ravenous appetites of the bleeding edge consumers all come together. Other companies could learn a thing or two. Of course, it only works this well because Apple is the complete solution vendor, hardware, OS, accessory, and applications all from one company. They don't lock out other applications, accessories, or even OS solutions (especially with the new Intel based Macs), but because they offer the whole range, rumors of new items also cover the whole spectrum.
Well, in 5 minutes we'll start to see what this year's Macworld brings.
And yes, I know I'm contributing to all the fuss I talked about above. Oh well.
It's one of the best marketing machines ever. All the free press and publicity, the groundswell of interest, and the ravenous appetites of the bleeding edge consumers all come together. Other companies could learn a thing or two. Of course, it only works this well because Apple is the complete solution vendor, hardware, OS, accessory, and applications all from one company. They don't lock out other applications, accessories, or even OS solutions (especially with the new Intel based Macs), but because they offer the whole range, rumors of new items also cover the whole spectrum.
Well, in 5 minutes we'll start to see what this year's Macworld brings.
And yes, I know I'm contributing to all the fuss I talked about above. Oh well.